STRATEGIC ALLIANCES – VIABLE ALTERNATIVE TO CREATE A COMPETITIVE ADVANTAGE IN A GLOBAL MARKET
In the past years, in the light of the economic turbulences all around the world, one of the most important ways to assure a competitive advantage is creating a strategic alliance. Such collaborative ventures between firms were developed as a response to the changes which have been happening t...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2010-12-01
|
| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2010-04.II/9_IRINA_NICOLAU.pdf |
| Summary: | In the past years, in the light of the
economic turbulences all around the world,
one of the most important ways to assure a
competitive advantage is creating a strategic
alliance. Such collaborative ventures between
firms were developed as a response to the
changes which have been happening to the
world economy as increased competition,
higher costs of developing new products,
accelerated technological changes and,
maybe the most important – the recent world
economic crises.
Being part of a strategic alliance
creates competitive advantage for the
companies by establishing their presence
worldwide, by building up operating
experience in overseas markets and gaining
access to those national markets that were
inaccessible before. At the same time, a
strategic alliance means management
commitment, special skills and forward
planning for each company which takes part
to an alliance. |
|---|---|
| ISSN: | 1844-7007 1844-7007 |