Contemporary advertising and the paradigm of perversion
On the basis of the psychoanalytic model of perverse structure,whose fundamental mechanism is Verleugnung (disavowal), the paper seeks toarticulate the most general characteristics of contemporary advertising. Amongthem, stand out the complicity with the consumer, the subtlety of the message, thecon...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing
2014-04-01
|
| Series: | Comunicação, Mídia e Consumo |
| Subjects: | |
| Online Access: | http://revistacmc.espm.br/index.php/revistacmc/article/view/478 |