Exploring Willingness to Pay for QR Code Labeled Extra-Virgin Olive Oil: An Application of the Theory of Planned Behavior

Exploring Willingness to Pay for QR Code Labeled Extra-Virgin Olive Oil: An Application of the Theory of Planned Behavior

Quick Response Code (QR code) is the representative device of a particular branch of marketing called mobile marketing. The code is found throughout various productive sectors, including the agro-food sector. This work investigates whether consumers are willing to pay a premium price for extra infor...

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Bibliographic Details
Main Authors: Alessia Lombardi, Valentina Carfora, Gianni Cicia, Teresa Del Giudice, Pasquale Lombardi, Teresa Panico
Format: Article
Language:English
Published: CentMa 2017-01-01
Series:International Journal on Food System Dynamics
Subjects:
Mobile marketing
QR code
Olive oil
Theory of Planned Behavior
Online Access:http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/626

Internet

http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/626

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