Tourism marketing: A study of the use of information and communication technology in travel agencies and tourism of Balneário Camboriú (SC, Brazil)
The information and communication technologies (ICT) have significant effects on the market in an increasingly competitive landscape. In the services sector, because of its intangibility, the quality of communication with all stakeholders connected directly to the organizations make all the differen...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação em Turismo
2012-12-01
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| Series: | Revista Brasileira de Pesquisa em Turismo |
| Subjects: | |
| Online Access: | https://rbtur.org.br/rbtur/article/view/487 |