Does the Valuation of Nutritional Claims Differ among Consumers? Insights from Spain

The presence in the market of food products with nutritional claims is increasing. The objective of this paper is to assess consumers’ valuation of some nutritional claims (‘high in fiber’ and ‘reduced saturated fat’) in a European country and to test for differences among consumers. An artefactual...

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Bibliographic Details
Main Authors: Francesc Jurado, Azucena Gracia
Format: Article
Language:English
Published: MDPI AG 2017-02-01
Series:Nutrients
Subjects:
Online Access:http://www.mdpi.com/2072-6643/9/2/132