Partner selection in market-driven strategic alliances
How should one select a strategic alliance partner? An answer to this question is provided by extending the literature on symbiotic marketing and focussing attention on market-driven strategic alliances. Such alliances are defined as long-term inter-firm co-operative relationships that add value for...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1997-09-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/794 |