The defining attributes of a luxury brand for consumers
<p><strong>Purpose: </strong>The aim of this research is to deepen the knowledge about luxury consumption from the paradigm of symbolic consumption through a holistic and multidimensional vision, allowing us to see and understand the perceptions of university consumers.</p>&l...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Catalan |
| Published: |
OmniaScience
2013-09-01
|
| Series: | Intangible Capital |
| Subjects: | |
| Online Access: | http://www.intangiblecapital.org/index.php/ic/article/view/407 |