Exploring the Brand Experience of Recoletos Education: An Interpretative Phenomenological Analysis
This qualitative research using interpretative phenomenological analysis (IPA) explores the brand experience of Recoletos Education in the Philippines. Two levels of interpretation are generated: that of the participants who make sense of their brand experience as lived experience and that of the re...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Negros Occidental-Recoletos Graduate School
2019-07-01
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| Series: | Philippine Social Science Journal |
| Subjects: | |
| Online Access: | https://philssj.org/index.php/main/article/view/54/16 |