The “Do-It-All Mother” - Discursive Strategies and Post-Feminist Alliances in Parenting Magazines

This article analyses discursive strategies in current German parenting magazines and argues that “motherhood” is connected to conservative gender roles and, at the same time, aligned with an individualistic post-feminist discourse. The analysed texts reshape conservative models of motherhood and g...

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Bibliographic Details
Main Authors: Leila Zoë Tichy, Helga Krüger-Kirn
Format: Article
Language:deu
Published: Fachgesellschaft Geschlechterstudien 2019-12-01
Series:Open Gender Journal
Subjects:
Online Access:https://opengenderjournal.de/article/view/75