Variable demand and productivity in diagnostic medicine: the customer experience with the scheduling of examinations
From the perspective of marketing, diagnostic medicine services are perishable and demand is variable — characteristics that difficult the maximization of results. Service providers offer the exams through time scheduling system without, however, overcome the inefficiency caused by the no show custo...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Pontifícia Universidade Católica de São Paulo
2016-04-01
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| Series: | Revista da Faculdade de Ciências Médicas de Sorocaba |
| Subjects: | |
| Online Access: | http://revistas.pucsp.br/index.php/RFCMS/article/view/26816 |