CONSUMER EVALUATIONS OF BEAUTIFICATION PRODUCTS: EFFECTS OF EXTRINSIC CUES
This study investigates the influence of extrinsic cues, i.e. brand image, perceived price, perceived quality, and perceived country of origin on consumers' evaluative judgments for beautification products. Multi-item measures were used for data collection. Resultsrevealed that three extrinsic...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Sains Malaysia
2006-01-01
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| Series: | Asian Academy of Management Journal |
| Subjects: | |
| Online Access: | http://www.usm.my/aamj/11.2.2006/AAMJ%2011-2-6.pdf |