CONSUMER EVALUATIONS OF BEAUTIFICATION PRODUCTS: EFFECTS OF EXTRINSIC CUES

This study investigates the influence of extrinsic cues, i.e. brand image, perceived price, perceived quality, and perceived country of origin on consumers' evaluative judgments for beautification products. Multi-item measures were used for data collection. Resultsrevealed that three extrinsic...

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Bibliographic Details
Main Authors: Md. Humayun Kabir Chowdhury, Nargis Parvin
Format: Article
Language:English
Published: Universiti Sains Malaysia 2006-01-01
Series:Asian Academy of Management Journal
Subjects:
Online Access:http://www.usm.my/aamj/11.2.2006/AAMJ%2011-2-6.pdf

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