MARKETING TOOLS FOR FORMATION AND DEVELOPMENT OF TERRITORIAL ADVANTAGES FOR THE TARGET AUDIENCE OF «POPULATION»
The role and directions of application of marketing tools in processes of formation and development of attractiveness of territories for the target audience of «population» is considered in the article. It is indicated that the general tendency of territorial management is to change the target orien...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Черкаський державний технологічний університет
2018-09-01
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| Series: | Збірник наукових праць Черкаського державного технологічного університету: Серія: Економічні науки |
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| Online Access: | http://ven.chdtu.edu.ua/article/view/142984 |