The Influence of Country of Origin Cues on Product Evaluation: Evidence from Swiss and German Consumers
This study aimed to investigate the influence of visual symbols on the perception and evaluation of two fictitious products as well as the effect of demographic characteristics (nationality) on consumers’ evaluations. A sample of 373 participants was split into two groups and two experimental condit...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Alberto Hurtado
2017-07-01
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| Series: | Journal of Technology Management & Innovation |
| Subjects: | |
| Online Access: | https://www.jotmi.org/index.php/GT/article/view/2360 |