The process of coopetitive strategy: a case study of microbreweries in Porto Alegre / O processo de estratégia coopetitiva: um estudo de caso de microcervejarias em Porto Alegre
Purpose: The study presents a dynamic and complex procedural experience performed by small microbreweries in a cluster in Porto Alegre, Brazil. Thus, this article aims to establish theoretical propositions about coopetition strategies in this context. Originality/value: One of the gaps in the organ...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidade Presbiteriana Mackenzie
2018-08-01
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| Series: | RAM. Revista de Administração Mackenzie |
| Subjects: | |
| Online Access: | http://ref.scielo.org/gsr7dw |