The Branding of Padang City: How Does It Affect The City Image and Tourist Visit Decision?

Padang has widely known as the tourism destination in Indonesia. This city is the capital of West Sumatera Province which win three World Halal Tourism Award categories in 2016; World's Best Halal Culinary Destination, World's Best Halal Destination and Halal World's Best Tour Operat...

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Bibliographic Details
Main Authors: Heru Aulia Azman, Monica Tuti Suryani, Ares Albirru Amsal
Format: Article
Language:English
Published: The Management Institute, Faculty of Economics, Universitas Andalas 2019-11-01
Series:AMAR (Andalas Management Review)
Subjects:
Online Access:http://amareview.fekon.unand.ac.id/index.php/amar/article/view/11