Use of conjoint analysis to determine the impact of logotype colour, and the type, duration and price of a street performance on consumer purchase decisions
The aim of our research was to determine how colour impacts the effectiveness of a logotype for a particular activity and which colour used is strong, stable, associative and “playful”, and thus the most appropriate for presenting a selected activity. For the purpose of this research, a logotype for...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad
2017-12-01
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| Series: | Journal of Graphic Engineering and Design |
| Subjects: | |
| Online Access: | http://www.grid.uns.ac.rs/jged/download.php?fid=180 |