Eternal Contemporaneity in Advertisements of „Naujoji Romuva“ (1931–1940)
Advertising appealing to senses is satiated with the dream of immortality. The society striving for an eternal state of mythical youth lives in the reality of theatre and manipulations. On the one hand, advertising offers certain society life models through myth, archetypical symbols. On the other...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius University
2014-10-01
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| Series: | Respectus Philologicus |
| Subjects: | |
| Online Access: | http://www.zurnalai.vu.lt/respectus-philologicus/article/view/13759 |