Muddling Through Destination Marketing: Experiences from the North West Province, South Africa
Globalization propagates the dominance of internationalization and the shortage of resources to strengthen competitive edges is apparent. The 4th Industrial Revolution (4IR) in developing countries is still a wish rather than a reality, putting more strains on destinations located in developing cou...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2021-07-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_13_10_2_592-607.pdf |