KONSEP PEMBELIAN KOMPULSIF: SEBUAH KETERPAKSAAN
Until 2020, there is no consensus among researchers about the actual compulsive buying concept is. There are many different compulsive buying concepts in the scientific literature (Ridgway et al., 2008; Goldsmith et al., 2015). Consequently, it is difficult for marketers to implement it in marketin...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Mercu Buana
2021-07-01
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| Series: | MIX: Jurnal Ilmiah Manajemen |
| Subjects: | |
| Online Access: | https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/8914 |