MARKETING OF HEALTHCARE ORGANIZATIONS IN THE CONTEXT OF NATIONAL PROJECTS ON THE EXAMPLE OF CANCER SERVICE

MARKETING OF HEALTHCARE ORGANIZATIONS IN THE CONTEXT OF NATIONAL PROJECTS ON THE EXAMPLE OF CANCER SERVICE

The formation and development of marketing of medical organizations in modern Russia are characterized by such trends, which are manifested in a more active promotion of medical organizations, medical products and services, medical workers. At the same time, at all stages of marketing activities,...

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Bibliographic Details
Main Authors: Пржедецкий Юрий Валентинович, Пржедецкая Наталия Витовна, Шевелева Вероника Владимировна
Format: Article
Language:Russian
Published: Южно-Российский институт управления - филиал РАНХиГС 2020-03-01
Series:Государственное и муниципальное управление
Subjects:
health care
medical organization marketing
medical services
private and public medical organizations
market segmentation
marketing complex
competitiveness
living standards of the population
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