Investigating the Factors Affecting Electronic Loyalty of Bank Tejarat Customers in Tehran
With the advent of Internet banking, new generation of customers appeared. Banks also for having a larger share in the competitive market should try to attract more customers as well as their loyalty. The present study is focused on identifying and rating the effective factors on electronics loyalty...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2013-07-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_36526_767bf8a0ce520a4161ce2544fe44bb4a.pdf |