Consumer confidence and consumers' preferences for infant formulas in China

A series of safety incidents related to domestically-produced infant formulas (DIFs) almost destroyed Chinese consumer confidence in domestic dairy products. Understanding consumer confidence and its effect on consumption behavior is important to restore consumer confidence and enhance the competiti...

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Bibliographic Details
Main Authors: Sai-wei LI, Chen ZHU, Qi-hui CHEN, Yu-mei LIU
Format: Article
Language:English
Published: Elsevier 2019-08-01
Series:Journal of Integrative Agriculture
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S209531191962589X