Profiling and segmentation of international tourists in Lesotho.
Tourists are not homogenous; they have different needs and wants regarding their ideal holiday. It therefore implies that tourists are heterogeneous and their needs keeps on changing overtime. Given the above, market segmentation becomes an important strategy to assess the differences and or similar...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2018-08-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_13_vol_7_4__2018.pdf |