The Effect of Cultural Heritage Tourism on Tourist Word of Mouth: The Case of Lok Versa Festival, Pakistan

The Effect of Cultural Heritage Tourism on Tourist Word of Mouth: The Case of Lok Versa Festival, Pakistan

Festivals are the most viable source of tourism promotion and provide recognition to different cultures and communities. This paper proposed and examined a holistic model of festival word of mouth (WOM), which is influenced by authenticity, promotion, loyalty, quality, and satisfaction. Accordingly,...

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Bibliographic Details
Main Authors: Muhammad Hasnain Abbas Naqvi, Yushi Jiang, Mishal Hasnain Naqvi, Miao Miao, Changyong Liang, Shafaqat Mehmood
Format: Article
Language:English
Published: MDPI AG 2018-07-01
Series:Sustainability
Subjects:
festival promotion
festival word of mouth
festival quality
authenticity of festival
festival satisfaction
festival loyalty
Online Access:http://www.mdpi.com/2071-1050/10/7/2391

Internet

http://www.mdpi.com/2071-1050/10/7/2391

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