Application of Big Data Analytics in Customization of E-mass Service: Main Possibilities and Obstacles
The paper is based on a scientific literature analysis and, by examining scientific insights, it focuses on the assumption that Big Data Analytics (BDA) is an alternative used in modern organizations in decision making at e-mass service customization. An overall orientation to BDA application in man...
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| Format: | Article |
| Language: | English |
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Sciendo
2019-12-01
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| Series: | Organizacijų Vadyba: Sisteminiai Tyrimai |
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| Online Access: | https://doi.org/10.1515/mosr-2019-0009 |