Gain-Loss Framing: Comparing the Push Notification Message to Increase Purchase Intention in e-Marketplace Mobile Application
Cart abandonment is a phenomenon that occurs when a customer begins an online transaction but does not complete the sale until the payment process of an e-marketplace app. It has become an issue for e-marketplace sellers and developers because it can reduce sales and delay income. One way to reduce...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2020-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/9214831/ |