Product Innovation, Price Level And Competitive Advantage: A Perception Assessment Of Beer Products
This study evaluates the effect of product innovation and prices on competitive advantage of beer products in Kabale Uganda, by analyzing responses obtained through questionnaires using multiple regression analysis. From analysis of respondents, the percentage of targeted respondents that actually r...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Merdeka Malang
2018-06-01
|
| Series: | Jurnal Manajemen Dan Kewirausahaan |
| Subjects: | |
| Online Access: | http://jurnal.unmer.ac.id/index.php/jmdk/article/view/2189 |