Investigating how online shopping platform users contribute to improving the businesses’ performance: empirical evidence from Romania
The purpose of this paper is to identify how online shopping platform users in Romania influence businesses’ performance. The emergence of e-commerce has led to a revolution in global commerce by diversifying and improving sales and purchasing actions for existing products and services on the market...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2019-05-01
|
| Series: | Proceedings of the International Conference on Business Excellence |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/picbe-2019-0033 |