Evaluation of E-Mail Usage by Extended Technology Acceptance Model

This study is performed to evaluate E-mail usage by Extended Technology Acceptance Model (TAM2) and to test the moderation effects of Espoused National Cultural Values between Subjective Norm (SN) and E-mail usage Behavioral Intention (BI)/Perceived Usefulness (PU). Survey was conducted in Adana Bra...

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Bibliographic Details
Main Authors: Savaş Mutlu, İbrahim Efe Efeoglu
Format: Article
Published: EconJournals 2013-09-01
Series:International Review of Management and Marketing
Online Access:https://dergipark.org.tr/tr/pub/irmm/issue/32076/355026?publisher=http-www-cag-edu-tr-ilhan-ozturk