Estimating Consumer Willingness to Pay for Country-of-Origin Labeling

Consumer willingness to pay for a mandatory country-of-origin labeling program is assessed. A consumer survey was conducted during 2002 in several grocery stores in Boulder, Denver, and Fort Collins, Colorado. Econometric results indicate that surveyed consumers are willing to pay an average of $184...

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Bibliographic Details
Main Authors: Maria L. Loureiro, Wendy J. Umberger
Format: Article
Language:English
Published: Western Agricultural Economics Association 2003-08-01
Series:Journal of Agricultural and Resource Economics
Subjects:
Online Access:https://ageconsearch.umn.edu/record/31091