Logo Selection and Modification Guidelines: an empirical international validation in Chile
Logo selection and modification is a common marketing practice; brand managers and other marketing executives will normally face these kinds of decisions. However, logo design and modification have been largely neglected in the marketing literature. Few studies have empirically tested the effects of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Chile
2007-02-01
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| Series: | Estudios de Administración |
| Online Access: | https://estudiosdeadministracion.uchile.cl/index.php/EDA/article/view/56416 |