The Play Element and Marketing Policies
“Play”, “plaything” are words with which our mind fly away to the extraordinary period of our life – the childhood, when all things are perfect. In this paper we analyze the implication of “play” ideea in the labyrinth of marketing strategy, and marketing policy. We will demonstrate that “Play” has...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
General Association of Economists from Romania
2009-12-01
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| Series: | Theoretical and Applied Economics |
| Subjects: | |
| Online Access: | http://www.ectap.ro/articole/431.pdf |