ECOLOGICAL MARKETING AS A TOOL OF STRATEGY OF HOTEL BUSINESS AND TOURISM DEVELOPMENT
The essence of the concept of ecological marketing is considered. Different approaches and views on the essence of the concept of "environmental marketing" are clarified. The role of ecological marketing for the development of hotel enterprises around the world is proved. The understanding...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Lesya Ukrainka Eastern European National University
2020-09-01
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| Series: | Економічний часопис Східноєвропейського національного університету імені Лесі Українки |
| Subjects: | |
| Online Access: | https://echas.eenu.edu.ua/index.php/echas/article/view/610 |