Requirements for Brand Managers in Ukraine and the Czech Republic: Identification and Comparison
Purpose of the article: This paper represents a set of requirements placed on brand managers when they are first approached by recruiters in both Ukraine and the Czech Republic. Methodology/methods: To conclude a successful empirical research, Berelson’s content analysis method was used to study th...
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| Format: | Article |
| Language: | ces |
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Faculty of Business and Management
2018-07-01
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| Series: | Trendy Ekonomiky a Managementu |
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| Online Access: | https://trends.fbm.vutbr.cz/index.php/trends/article/view/435 |