Impact of Customer Capital on Achieving the Competitive Advantage on Banking Sector: A Field Study on Banks in Taiz, Yemen
This study aimed to identify the effect of customer capital (including its dimensions: customer acquisition, allocation, market share, customer satisfaction, and customer loyalty) on achieving a competitive advantage in the banking sector in Yemen (including its dimensions: cost reduction, innovati...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
University of Science and Technology, Yemen
2020-12-01
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| Series: | مجلة الدراسات الاجتماعية |
| Subjects: | |
| Online Access: | https://ust.edu/ojs/index.php/JSS/article/view/1699/1503 |