The Use Of Facebook As A Means Of Marketing Communication For Luxury Brands
The presence of luxury brands in social media is getting more intensive. Although the management of luxury product, requires the use of specific marketing tools, manufacturers of luxury goods undergo the current trends, engaging in activities such as blogs, tweets, social networks. Until recently, t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
WSB University in Torun
2017-03-01
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| Series: | Torun Business Review |
| Subjects: | |
| Online Access: | https://tbr.wsb.torun.pl/index.php/journal/article/view/69 |