One-reason decision making in risky choice? A closer look at the priority heuristic
Although many models for risky choices between gambles assume that information is somehow integrated, the recently proposed priority heuristic (PH) claims that choices are based on one piece of information only. That is, although the current reason for a choice according to the PH can vary, all othe...
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| Format: | Article |
| Language: | English |
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Society for Judgment and Decision Making
2008-08-01
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| Series: | Judgment and Decision Making |
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| Online Access: | http://journal.sjdm.org/8325/jdm8325.pdf |