A COLLABORATIVE PERSPECTIVE OF CRM

Today, companies are becoming more customer focused, trying to adapt their business systems in order to be more responsive to the ever-changing needs of customers. CRM software gives a new face to the relationship with the customer, using the new technolo

Bibliographic Details
Main Author: Nicolae Marginean
Format: Article
Language:deu
Published: University of Oradea 2009-05-01
Series:Annals of the University of Oradea: Economic Science
Subjects:
Online Access:http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/205.pdf