The relationship between customer satisfaction, social responsibility, and long-run financial performance
This paper investigates the link between long-run corporate financial performance, corporate social responsibility, and customer satisfaction. Using annual financial data, customer satisfaction index, and the Dow Jones Sustainability Index, the paper seeks to establish whether it pays organizations...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2012-12-01
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| Series: | The Journal for Transdisciplinary Research in Southern Africa |
| Subjects: | |
| Online Access: | http://www.td-sa.net/index.php/td/article/view/226 |