DETERMINANTS OF BUSINESSMAN DECISION IN PURCHASING TOWARD LOYALTY IN THE ERA OF GLOBALIZATION
This research examines the determinants of purchasing decisions on loyalty in the era of globalization, which has variable product quality, e-promotion, service quality, purchasing decisions, and loyalty. Loyalty variables define consumer loyalty as a liking attitude towards a brand, product or stor...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Russian Journal of Agricultural and Socio-Economic Sciences
2019-12-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | https://rjoas.com/issue-2019-12/article_16.pdf |