Testing the value and life-style model (VALS) of psychographic market segmentation
This article describes the development of a psychographic inventory suitable for testing the VALS model of market segmentation within the South African context. Hypotheses relating to value and life-style traits, suggested by prior research, are tested, utilising a sample of white and black respond...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1990-06-01
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| Series: | SA Journal of Industrial Psychology |
| Subjects: | |
| Online Access: | https://sajip.co.za/index.php/sajip/article/view/502 |