Regional identity can add value to agricultural products
Regional identity creation is being recognized for its economic benefits and as a strategic resource for producer communities. A regional identity is not a brand; it is built through a complicated process of developing cohesion and sharing in the industry community and com...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of California Agriculture and Natural Resources
2015-04-01
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| Series: | California Agriculture |
| Subjects: | |
| Online Access: | http://calag.ucanr.edu/archive/?article=ca.v069n02p85 |