SWOT - AHP MODEL FOR PRIORITZATION OF STRATEGIES OF THE RESORT STARA PLANINA

This paper presents the results of integrated SWOT analysis and Multi-criteria Decision Analysis (MCDA) model, employed for defining the development of resort Stara Planina in Eastern Serbia and which was based on final report of previous expert study for this touristic destination. In accordance...

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Bibliographic Details
Main Authors: Djordje Nikolić, Jelena Spasić, Živan Živković, Predrag Djordjević, Ivan Mihajlović, Jyrki Kangas
Format: Article
Language:English
Published: University in Belgrade 2015-11-01
Series:Serbian Journal of Management
Subjects:
AHP
Online Access:http://www.sjm06.com/SJM%20ISSN1452-4864/10_2_2015_November_141_277/10_2_2015_141_150.pdf