PECULIARITIES OF POSITIONING ON FAST FOOD RESTAURANTS MARKET
The article focuses on the importance of positioning in the restaurant business. Customized to fast food market restaurants method of positioning is developed in the article. The proposed method consists of four stages: information, research, analytical and the implementation. At the first stage the...
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| Format: | Article |
| Language: | English |
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Igor Sikorsky Kyiv Polytechnic Institute
2015-07-01
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| Series: | Ekonomìčnij Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu Ukraïni "Kiïvsʹkij Polìtehnìčnij Institut" |
| Subjects: | |
| Online Access: | http://ev.fmm.kpi.ua/article/view/45717 |