The Value of Customer Loyalty and Satisfaction in Antam’s Precious Metal Products (A Kano Model Analysis)
Abstract. This researcher aims to map and analyze the customer loyalty and satisfaction of Antam's Precious Metal (LM) products through four categories of the Kano model. These include one dimensional or performance needs, must be or basic needs, attractive or excitement needs, and indifferent...
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| Format: | Article |
| Language: | English |
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Syarif Hidayatullah State Islamic University of Jakarta
2020-12-01
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| Series: | Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah |
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| Online Access: | http://journal.uinjkt.ac.id/index.php/iqtishad/article/view/17028 |