Sensory Analysis and Consumer Research in New Product Development
Sensory analysis and consumer research are important tools in innovation and new product development (NPD), from design to commercialization. Innovation is necessary in companies to maintain their market position and attract new consumers. Sensory analysis techniques have evolved considerably in rec...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-03-01
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| Series: | Foods |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2304-8158/10/3/582 |