Formulas of Visual Metaphor in Advertising
Metaphor is generally defined as describing a concept or an issue through another matter that is more familiar and known. The basis of metaphor is describing a fact or an object by linking to concepts of different domains of meaning, in other words conceptualizing the fact again. Metaphors help indi...
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| Format: | Article |
| Language: | Arabic |
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Arab Association for Islamic Civilization and Art
2019-11-01
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| Series: | Journal of Architecture, Art & Humanistic Science |
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| Online Access: | https://mjaf.journals.ekb.eg/article_44808.html |