Product Portfolio Management Strategic Targets and kpis over Life-Cycle: A Case Study in Telecommunications Business
Product portfolio management (PPM) should define, which products to develop, sell, deliver, maintain, and remove based on company’s strategic targets. Aligning the product portfolio with business strategy is, however, seen challenging. Hence, an approach for PPM target setting over life-cycle is nee...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Primorska
2020-03-01
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| Series: | Managing Global Transitions |
| Subjects: | |
| Online Access: | https://www.hippocampus.si/ISSN/1854-6935/18.5-23.pdf |