PR 2.0 and interaction of Turkish Brands in Terms of Brand Awareness

Today, under the affect of market conditions, companies prefer social media channel with the aim of reaching their target population, interacting with their customers directly and expressing their brands more powerfully in the market. Companies are trying to perform new strategies for creating close...

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Bibliographic Details
Main Author: Ece BABAN
Format: Article
Language:English
Published: Akademik Bilişim Araştırmaları Derneği 2012-11-01
Series:Online Academic Journal of Information Technology
Subjects:
Online Access:http://www.ajit-e.org/download_pdf.php?id=55&f=55_rev1.pdf